This tool uses the reverse dns name of each traceroute node (or geoip as a fallback) to draw a route on a map.
http://nzjrs.github.com/osm-gps-map/
http://www.maxmind.com/download/geoip/database/ http://www.ohadpr.com/2010/04/countries-approximate-lat-lon-and-iso-3166-1-alpha-2/index.html