Check it out live at http://demo.resthooks.org/.
Assuming you use virtualenv:
git clone git@github.com:zapier/resthookdemo.git
mkvirtualenv resthookdemo
pip install -r requirements.txt
./manage.py syncdb
./manage.py loaddata crm.json
./manage.py runserver
Log in as user/admin on http://localhost:8000/ and enjoy!