In this series of notebooks notebooks I explore how to measure, analyze and drive growth by applying predictive approach to all actions with a combinations of programming, data analysis and machine learning.

Topics covered are :

1. Calcuating important metrics
2. Customer segmentation, RFM clusters
3. Customer lifetime value prediction
4. Churn prediction
5. Predicting next purchase day
6. Predicting sales
7. Market response models
8. Uplift modeling
9. A/B testing design and execution