Angular based UI created for audience behavior app at SparklineData.

Embedded in the app is a light-weight backend that has services setup with

• Segment,
• MixPanel,
• Keen.io.
• mongodb and
• user authentication

The browser-based responsive app has following functionality:

Trend Analysis and Key Metrics

• Get daily, weekly, monthly trends for
  • revenue generating events and page views
  • sessions, revenue sessions and bounce session
  • all users, new vs returning users, revenue users
• Apply filters to identify granular trends – go deep in your data
• Segment trends by geo, host, campaign and more
• Perform group by analysis for top-N over any period

Conversion Analysis

• Track conversion rates for users
• Apply segment and filters
• Discover which segment (city, campaign, browser, device) delivered the highest conversion rate
• Compare conversion rates across segments over any time windows

Cohort Analysis

• Track cohorts and their conversion rates
• Determine the influence of campaigns on cohort conversion rate and the timing of conversions
• Compare cohort conversion rates across segments
• Assess what campaigns produced the best cohorts

Impact Analysis

• Understand what events and pages drive more users and revenues and relatively rank events and pages
• Get metrics such as sessions-to-goal, time-to-goal, days-to-goal, logins-to-goal to assess effectiveness of events and pages

Attribution Analysis

• Preform multi-touch and last-touch attribution for impact events and pages
• Determine what impact pages (or events) are best suited for beginning-of-the-funnel, middle-of-the-funnel and tail-end-of-the-funnel positions

Path Analysis

Attribution

Connectors

Configurator

Cube Feedback

Deployment

Analytic Apps