Capstone project for Galvanize data science course

My project is "More than Guts!" using Data Science to easily provide data driven sales and marketing insights. The focal point is an interactive sales and marketing dashboard, that identifies customer segments and utilizes predictive model to predict the likelihood of product purchase. I utilize machine learning techniques to create and optimize the predictive models in addition to unsupervised learning techniques to create the customer segments. To create the app interface, I utilize Flask, Pyxley, Bootstrap, HTML, JAVA, CSS and Python. Though data segmentation and predictive modeling is traditionally applied in business cases, there are plethora of cases where these methods could be beneficial.

About Me :)

I am a Professional Engineer with a M.B.A. from the University of Notre Dame and a B.S. in Civil Engineering from Cornell University. I have four years of Project Management experience where I managed a $27M hospital retrofit. In addition, I have four years business analytics experience including market analysis, sales operations and process improvement. I have done business development consultant work for two startups and one social enterprise.

I have learned a lot from my diverse background and I understand the importance of balancing the needs and limitations of your client, project and team.

In addition, I also understand the value of optimizing performance and delivery. I really enjoy using data analytics to help my team meet its goal and to provide a better experience for the clients. My Data Science training has really enhanced my analytics toolbox and I can't wait to use my new skills to help a company discover new insights and better serve their clients!