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frequencyAnalysis.py
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frequencyAnalysis.py
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# -*- coding: utf-8 -*-
"""
Created on Sat May 9 19:36:08 2019
@author: reza
"""
###############################################################################
#
# IMPORT MODULES
#
###############################################################################
import sys
import numpy as np
import pandas as pd
from pyspark.sql import SparkSession
from pyspark.sql.functions import col, hour, count, udf, lit
from math import sin, cos, radians, atan2, sqrt
###############################################################################
#
# CREATE SPARKSESSION
#
###############################################################################
spark = SparkSession \
.builder \
.appName("LocalSparkSession") \
.master("local[2]") \
.getOrCreate()
spark.conf.set("spark.sql.execution.arrow.enabled", "true")
###############################################################################
#
# Load CSVs without providing schema
#
###############################################################################
# Avoid inferschema as it requires reading all data
# Raw data for february 1st
filePath = "a51cca8e-48b8-4301-bb63-3f1ebfb3dd00.csv"
#filePath = "jln_maroof_bangsar.csv"
mainDf = spark.read.option("header", "True").csv(filePath)
# Show schema
mainDf.printSchema()
#mainDf.show()
#mainDf.select("idfa").count() # Total IDFAs: 162,015,992
#mainDf.select("idfa").distinct().count() # Unique IDFAs: 699,020
###############################################################################
#
# Prepare dataframe for analysis
#
###############################################################################
# Select features of dataset for dwelltime and frequency analysis
sampleDf = mainDf.selectExpr("idfa as advertisement_id",
"round(cast(latitude as float), 4) latitude",
"round(cast(longitude as float), 4) longitude",
"round(cast(horizontalaccuracy as float), 2) horizontal_accuracy",
"cast(cast(timestamp as int) as timestamp) date_time")
sampleDf.printSchema()
#sampleDf.show()
###############################################################################
#
# Dwell Time Analysis
#
###############################################################################
# Jalan Maroof Bangsar
#billboardCoordinates = (3.1423, 101.6642)
billboardCoordinates = (3.1439, 101.7068)
#billboardCoordinates = [[3.1423, 101.6642]]
#schema = StructType([StructField("lat", FloatType(), True),
# StructField("lon", FloatType(), True)])
#
## Create dataframe from billboard coordinates
#billboardLocation = spark.createDataFrame(billboardCoordinates, schema)
# Create Haversine formula
def getDistance(billboardLat, billboardLon, adIdLat, adIdLon):
# Transform to radians
billboardLat, billboardLon, adIdLat, adIdLon = \
map(radians, [billboardLat, billboardLon, adIdLat, adIdLon])
delLatitude = adIdLat - billboardLat
delLongitude = adIdLon - billboardLon
# Calculate area
area = (sin(delLatitude / 2)) ** 2 + cos(billboardLat) * cos(adIdLat) * \
(sin(delLongitude / 2)) ** 2
# Calculate the central angle
central_angle = 2 * atan2(sqrt(area), sqrt(1 - area))
# Calculate Distance
radius = 6371
distance = central_angle * radius
# Return distance
return abs(round(distance, 2))
# Convert it to UDF
udfGetDistance = udf(getDistance)
adIdDistance = sampleDf.withColumn("distance", \
udfGetDistance(lit(billboardCoordinates[0]), lit(billboardCoordinates[1]),
sampleDf.latitude, sampleDf.longitude))
# Show distance
#adIdDistance.show()
# Filter IDFAs (advertisement_id) that are within 1km radius of billboard
allAdId = adIdDistance.filter(adIdDistance.distance <= 1)
# Total: 834648
# Unique: 11691
#totalCount = allAddId.select("advertisement_id").count()
#uniqueCount = allAddId.select("advertisement_id").distinct().count()
# Drop distance column
allAdId = allAdId.drop("distance")
# Create date column for indexing and aggregation
allAdIdDate = allAdId.select("*", col("date_time").cast("date").alias("date"))
# Create hour column for indexing and aggregation
allAdIdHour = allAdIdDate.select("*", hour("date_time").cast("int").alias("broadcast_hour"))
#bukitBintang = allAdIdHour.toPandas()
#bukitBintang.to_csv("bukit_bintang.csv", index = False)
# Filter IDFAs (advertisement_id) that are from February 1st and horizontal
# accuracy are within 30.00m or not null
allAdIdFilter = allAdIdHour.filter((allAdIdHour.date == "2019-02-01") &
((allAdIdHour.horizontal_accuracy <= 30) &
(allAdIdHour.horizontal_accuracy.isNotNull())))
# Drop horizontal accuracy since it's redundant for future analysis
allAdIdClean = allAdIdFilter.drop("horizontal_accuracy", "date", "latitude", "longitude")
# Aggregate advertisement_id by hour
allAdIdGroup = allAdIdClean.groupBy("broadcast_hour", "advertisement_id").agg(count("advertisement_id"))
totalAdId = allAdIdGroup.select("advertisement_id").count() # 8,543, 35608
totalUniqueAdId = allAdIdGroup.select("advertisement_id").distinct().count() #3,310, 12876