$ sudo easy_install virtualenv
    $ mkvirtualenv pointsboost
    $ cd backend
    $ pip install -r requirements.txt

$ python backend/app/routes.py 

$ curl -X POST http://localhost:5000/users?fitbit_token=tokenblah
$ curl -X GET http://localhost:5000/users/68efdace-5511-11e6-a1cc-02426236196d/challenges/_new