Following "Web Development with Django Cookbook" recepes. I changed the project structure a bit compared to the one suggested in the book:

• Instead of creating the virtualenv in ., I created it in django-cookbook3-env: $ virtualenv django-cookbook3-env $ source django-cookbook3-env/bin/activate
• So instead of getting bin, include, lib etc. directly in the django-cookbook3 folder, I have in there an django-cookbook3-env folder, and these are inside
• I do not create a project/django_project/myproject
• instead I run (django-cookbook3-env)$ django-admin.py startproject myproject directly in the django-cookbook3 folder, which created in it myproject/myproject
• then mv myproject project
• now I have in django-cookbook3 a folder project which has myproject and manage.py. Added in here this README.md