def target_cost_per_exe(self):
"""Return the estimated cost to obtain a lease execution in this period."""
return d_quant_currency(
d_div_or_none(self.target_acq_investment,
self.target_leases_executed))
def target_cost_per_app(self):
"""Return the estimated cost to obtain a lease application in this period."""
return d_quant_currency(
d_div_or_none(self.target_acq_investment,
self.target_lease_applications))
def target_cost_per_tou(self):
"""Return the estimated cost to obtain an inbound tour in this period."""
return d_quant_currency(
d_div_or_none(self.target_acq_investment, self.target_tours))
def target_cost_per_usv(self):
"""Return the target cost to obtain a unique site visitor in this period."""
return d_quant_currency(
d_div_or_none(self.target_acq_investment, self.target_usvs))
def target_romi(self):
"""The overall target ROMI"""
total_target_romi = sum_or_none(self.target_acq_romi,
self.target_ret_romi)
avg_target_romi = d_div_or_none(total_target_romi, 2)
return round_or_none(avg_target_romi)
def target_ret_romi(self):
"""The target retention ROMI"""
d_target = d_div_or_none(self.target_estimated_ret_revenue_gain,
self.target_ret_investment)
return round_or_none(d_target)