def estimate(
self,
account_id,
product_set_id,
targeting_spec,
):
"""
This function will estimate product audience of `product_set_id`,
defined with `targeting_spec`, in the context of ad account
`account_id`. You need to ensure that ad account and product set
are belong to same business, otherwise probably we will get invalid
response or zero audience from Facebook.
Params:
* `account_id`: The ad account id to use in estimation, in
format of `act_xxxxxx`.
* `product_set_id`: The product set id to use in estimation.
* `targeting_spec`: The product audience targeting spec without
`product_set_id` as we will set it in code. Please check here for
how to define product audience rules
(https://developers.facebook.com/docs/marketing-api/dynamic-product-ads/product-audiences,
step 3).
"""
adaccount = AdAccount(account_id)
ts = copy.deepcopy(targeting_spec)
ts['product_set_id'] = product_set_id
targeting_spec = {'product_audience_specs': [ts]}
params = {
'currency': 'USD',
'optimize_for': ReachEstimate.OptimizeFor.link_clicks,
'targeting_spec': targeting_spec,
}
reachestimates = adaccount.get_reach_estimate(params=params)
return reachestimates.get_one()
def get_ad_sets(self, account_id, include_archived, limit):
"""
Retrieves and displays a list of ad sets of a given account,
and analyze how likely a similar ad for Instagram can be created.
Params:
* `account_id` is your Facebook Ad Account id.
* `include_archived` specifies whether archived ad sets should be
analyzed.
* `limit` is how many ad sets to analyze. This script will analyze the
first `limit` ad sets as in the response, not including those which
use Instagram placement already. The more this limit is, the longer
it takes to run. If you run the script directly and are willing
to wait for a while, you can drop the lines of code around it.
For more information see the [Instagram Ads document](
https://developers.facebook.com/docs/marketing-api/guides/instagramads/)
"""
locale.setlocale(locale.LC_ALL, '')
if include_archived:
params = {
'limit':
limit,
AdSet.Field.configured_status: [
'PENDING', 'ACTIVE', 'PAUSED', 'PENDING_REVIEW',
'DISAPPROVED', 'PREAPPROVED', 'PENDING_BILLING_INFO',
'CAMPAIGN_PAUSED', 'CAMPAIGN_GROUP_PAUSED', 'ARCHIVED'
],
}
else:
params = {'limit': limit}
account = AdAccount(account_id)
ad_sets = account.get_ad_sets(fields=[
AdSet.Field.id,
AdSet.Field.campaign_id,
AdSet.Field.name,
AdSet.Field.configured_status,
AdSet.Field.targeting,
],
params=params)
cache = {}
count = 0
results = []
for ad_set in ad_sets:
if count >= limit:
break
count += 1
result = {}
result['id'] = ad_set['id']
result['name'] = ad_set['name']
logger.error(ad_set)
# Get targeting from ad set
targeting = ad_set.get(AdSet.Field.targeting, None)
logger.error(targeting)
if targeting is not None:
publisher_platforms = targeting.get('publisher_platforms',
None)
pp_str = ''
if publisher_platforms is None:
result['publisher_platforms'] = '<li>DEFAULT</li>'
else:
for pp in publisher_platforms:
pp_str += ('<li>' + self.translate_placement_publisher(
str(pp)) + '</li>')
result['publisher_platforms'] = pp_str
params = {
'currency': 'USD',
'targeting_spec': targeting,
'optimize_for': AdSet.OptimizationGoal.impressions,
}
if publisher_platforms is not None and "instagram" in \
publisher_platforms:
count -= 1
continue
reach_fb = account.get_reach_estimate(params=params)[0].get(
'users', 0)
targeting['publisher_platforms'] = ["instagram"]
targeting['facebook_positions'] = None
params = {
'currency': 'USD',
'targeting_spec': targeting,
'optimize_for': AdSet.OptimizationGoal.impressions,
}
reach_ig = account.get_reach_estimate(params=params)[0].get(
'users', 0)
self.add_check_result(result,
self.check_audience(reach_fb, reach_ig))
result["audience"] = reach_ig * 100 / reach_fb
result["ig_audience"] = locale.format("%d",
reach_ig,
grouping=True)
# Get objective and status from Campaign
campaign_id = ad_set[AdSet.Field.campaign_id]
campaign = self.get_ad_campaign(cache, campaign_id)
result["c_objective"] = \
campaign[Campaign.Field.objective].replace("_", " ")
result["c_status"] = campaign[Campaign.Field.configured_status]
check = self.check_objective(result["c_objective"])
if check['eligibility'] == 5:
result['objective_supported'] = 1
elif check['eligibility'] == 1:
result['objective_supported'] = 0
else:
result['objective_supported'] = 2
self.add_check_result(result, check)
# Get creative and check the media
if campaign[Campaign.Field.objective] == 'PRODUCT_CATALOG_SALES':
result['preview_url'] = \
'Images from product catalog are not supported.'
results.append(result)
result['creative_ready'] = False
continue
creatives = ad_set.get_ad_creatives([
AdCreative.Field.object_story_id,
])
result['creative_ready'] = False
if not creatives:
comment = 'No creative found in this ad set.'
self.add_check_result(result, {
"eligibility": 3,
})
result['preview_url'] = comment
results.append(result)
continue
creative = creatives[0]
story_id = creative.get(AdCreative.Field.object_story_id, 0)
if story_id == 0:
comment = 'No post fround in the first creative of this ad set.'
self.add_check_result(result, {
"eligibility": 3,
})
result['preview_url'] = comment
results.append(result)
continue
# Check whether the creative's post is IG ready
try:
# This Graph API call is not a part of Ads API thus no SDK
post = FacebookAdsApi.get_default_api().call(
'GET',
(story_id, ),
params={
'fields': 'is_instagram_eligible,child_attachments'
},
)
post_ig_eligible = post.json()['is_instagram_eligible']
except FacebookRequestError:
post_ig_eligible = False
result['creative_ready'] = post_ig_eligible
if post_ig_eligible:
self.add_check_result(result, {
"eligibility": 5,
})
# Generate preview
# As we do not know which IG account you will use,
# just use a hardcoded one for preview.
jasper_ig_account = "1023317097692584"
ad_format = 'INSTAGRAM_STANDARD'
creative_spec = {
'instagram_actor_id': jasper_ig_account,
'object_story_id': story_id,
}
params = {
AdPreview.Field.creative: creative_spec,
AdPreview.Field.ad_format: ad_format,
}
preview = account.get_generate_previews(params=params)
result['preview_url'] = preview[0].get_html() \
.replace('width="320"', 'width="340"', 1)
else:
comment = 'The creative needs to be modified for Instagram.'
self.add_check_result(result, {
"eligibility": 3,
})
result['preview_url'] = comment
results.append(result)
return list(
sorted(results,
key=lambda result: result['eligibility'],
reverse=True))
# Policies [http://developers.facebook.com/policy/]. This copyright notice
# shall be included in all copies or substantial portions of the software.
# THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
# IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
# FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL
# THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
# LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING
# FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER
# DEALINGS IN THE SOFTWARE.
from facebookads import test_config
ad_account_id = test_config.account_id
# _DOC oncall [duliomatos]
# _DOC open [ADACCOUNT_GET_REACHESTIMATE]
# _DOC vars [ad_account_id:s]
from facebookads.objects import AdAccount, AdSet
account = AdAccount(ad_account_id)
targeting_spec = {"geo_locations": {"countries": ["US"]}, "age_min": 20, "age_max": 40}
params = {
"currency": "USD",
"optimize_for": AdSet.OptimizationGoal.offsite_conversions,
"targeting_spec": targeting_spec,
}
reach_estimate = account.get_reach_estimate(params=params)
print(reach_estimate)
# _DOC close [ADACCOUNT_GET_REACHESTIMATE]
