def import_from_rss(rss_as_bytes):
    rss = objectify.fromstring(rss_as_bytes)
    current_site = Site.objects.get_current()
    for item in rss.channel.item:
        blob = unicode(item['{%s}encoded' % item.nsmap['content']])
        category, _ = Category.objects.get_or_create(
            slug=my_slugify(unicode(item.category.text)),
            title=unicode(item.category.text)
        )

        entry = Entry()
        cms_content = Content()
        cms_content.save()
        process_html_blob(blob, cms_content)
        entry.content_ptr = cms_content
        entry.title = unicode(item.title.text)
        entry.creation_date = parse_rss_date(unicode(item.pubDate))
        entry.slug = my_slugify(entry.title)
        entry.save()
        entry.sites.add(current_site)
        entry.categories.add(category)
        link = unicode(item.link.text)
        _url_cache[link] = entry.get_absolute_url()
        _url_cache[re.sub("^https", "http", link)] = entry.get_absolute_url()
        add_redirect(link, entry.get_absolute_url())