def create_lookalike_ads(
self,
account_id,
name,
tiered_lookalikes,
optimization_goal,
billing_event,
tiered_bid_amounts,
title,
body,
url,
image_path,
daily_budget=None,
lifetime_budget=None,
start_time=None,
end_time=None,
campaign=None,
):
"""
Take the tiered lookalike audiences and create the ads
"""
results = {
'adsets': [],
'ads': [],
}
tiers = len(tiered_lookalikes)
if tiers != len(tiered_bid_amounts):
raise TypeError('Audience and bid amount number mismatch.')
# Create campaign
if not campaign:
campaign = Campaign(parent_id=account_id)
campaign[Campaign.Field.name] = '{} Campaign'.format(name)
campaign[Campaign.Field.objective] = \
Campaign.Objective.link_clicks
campaign.remote_create(params={
'status': Campaign.Status.paused,
})
# Upload image
img = AdImage(parent_id=account_id)
img[AdImage.Field.filename] = image_path
img.remote_create()
image_hash = img.get_hash()
# Inline creative for ads
inline_creative = {
AdCreative.Field.title: title,
AdCreative.Field.body: body,
AdCreative.Field.object_url: url,
AdCreative.Field.image_hash: image_hash,
}
for tier in range(1, tiers + 1):
# Create ad set
ad_set = AdSet(parent_id=account_id)
ad_set[AdSet.Field.campaign_id] = campaign.get_id_assured()
ad_set[AdSet.Field.name] = '{0} AdSet tier {1}'.format(name, tier)
ad_set[AdSet.Field.optimization_goal] = optimization_goal
ad_set[AdSet.Field.billing_event] = billing_event
ad_set[AdSet.Field.bid_amount] = tiered_bid_amounts[tier - 1]
if daily_budget:
ad_set[AdSet.Field.daily_budget] = daily_budget
else:
ad_set[AdSet.Field.lifetime_budget] = lifetime_budget
if end_time:
ad_set[AdSet.Field.end_time] = end_time
if start_time:
ad_set[AdSet.Field.start_time] = start_time
audience = tiered_lookalikes[tier - 1]
targeting = {
Targeting.Field.custom_audiences: [{
'id':
audience[CustomAudience.Field.id],
'name':
audience[CustomAudience.Field.name],
}]
}
ad_set[AdSet.Field.targeting] = targeting
ad_set.remote_create(params={
'status': AdSet.Status.paused,
})
# Create ad
ad = Ad(parent_id=account_id)
ad[Ad.Field.name] = '{0} Ad tier {1}'.format(name, tier)
ad[Ad.Field.adset_id] = ad_set['id']
ad[Ad.Field.creative] = inline_creative
ad.remote_create(params={
'status': Ad.Status.paused,
})
results['adsets'].append(ad_set)
results['ads'].append(ad)
return results
def create_carousel_ad(
self,
accountid,
page_id,
site_link,
caption,
message,
optimization_goal,
billing_event,
bid_amount,
name,
targeting,
products,
call_to_action_type=None,
):
"""
There are 5 steps in this sample:
1. Create a campaign
2. Create an ad set
3. For each product:
a. Upload the product's image and get an image hash
b. Create a story attachment using the product's creative elements
4. Prepare the ad creative
5. Create the ad using the ad creative
"""
daily_budget = 10000
"""
Step 1: Create new campaign with WEBSITE_CLICKS objective
See
[Campaign Group](https://developers.facebook.com/docs/marketing-api/reference/ad-campaign-group)
for further details on the API used here.
"""
campaign = Campaign(parent_id=accountid)
campaign[Campaign.Field.name] = name + ' Campaign'
campaign[Campaign.Field.objective] = \
Campaign.Objective.link_clicks
campaign.remote_create(params={'status': Campaign.Status.paused})
"""
Step 2: Create AdSet using specified optimization goal, billing event
and bid.
See
[AdSet](https://developers.facebook.com/docs/marketing-api/reference/ad-campaign)
for further details on the API used here.
"""
ad_set = AdSet(parent_id=accountid)
ad_set[AdSet.Field.campaign_id] = campaign.get_id_assured()
ad_set[AdSet.Field.name] = name + ' AdSet'
ad_set[AdSet.Field.optimization_goal] = optimization_goal
ad_set[AdSet.Field.billing_event] = billing_event
ad_set[AdSet.Field.bid_amount] = bid_amount
ad_set[AdSet.Field.daily_budget] = daily_budget
ad_set[AdSet.Field.targeting] = targeting
ad_set.remote_create()
story_attachments = []
"""
Step 3: Upload images and get image hashes for use in ad creative.
See
[Ad Image](https://developers.facebook.com/docs/marketing-api/reference/ad-image#Creating)
for further details on the API used here.
Then create a new attachment with the product's creative
"""
call_to_action = {
'type': call_to_action_type,
'value': {
'link': site_link,
'link_caption': call_to_action_type,
}
} if call_to_action_type else None
for product in products:
img = AdImage(parent_id=accountid)
img[AdImage.Field.filename] = product['image_path']
img.remote_create()
image_hash = img.get_hash()
attachment = AttachmentData()
attachment[AttachmentData.Field.link] = product['link']
attachment[AttachmentData.Field.name] = product['name']
attachment[
AttachmentData.Field.description] = product['description']
attachment[AttachmentData.Field.image_hash] = image_hash
if call_to_action:
attachment[
AttachmentData.Field.call_to_action] = call_to_action
story_attachments.append(attachment)
"""
Step 4: Prepare the ad creative including link information
Note that here we specify multi_share_optimized = True
this means you can add up to 10 products and Facebook will
automatically select the best performing 5 to show in the ad. Facebook
will also select the best ordering of those products.
"""
link = LinkData()
link[link.Field.link] = site_link
link[link.Field.caption] = caption
link[link.Field.child_attachments] = story_attachments
link[link.Field.multi_share_optimized] = True
link[link.Field.call_to_action] = call_to_action
story = ObjectStorySpec()
story[story.Field.page_id] = page_id
story[story.Field.link_data] = link
creative = AdCreative()
creative[AdCreative.Field.name] = name + ' Creative'
creative[AdCreative.Field.object_story_spec] = story
"""
Step 5: Create the ad using the above creative
"""
ad = Ad(parent_id=accountid)
ad[Ad.Field.name] = name + ' Ad'
ad[Ad.Field.adset_id] = ad_set.get_id_assured()
ad[Ad.Field.creative] = creative
ad.remote_create(params={'status': Ad.Status.paused})
return (campaign, ad_set, ad)
def create_multiple_link_clicks_ads(
self,
accountid,
pageid,
name,
titles,
bodies,
urls,
image_paths,
targeting,
optimization_goal,
billing_event,
bid_amount,
daily_budget=None,
lifetime_budget=None,
start_time=None,
end_time=None,
):
"""
There are 7 steps in this sample:
1. Create a campaign
2. Create an ad set
3. Upload images
4. Make combinations of specified creative elements
5. Prepare an API batch
6. For each creative combination, add a call to the batch to create a
new ad
7. Execute API batch
Params:
* `accountid` is your Facebook AdAccount id
* `name` is a string of basename of your ads.
* `page` is the Facebook page used to publish the ads
* `titles` array of strings of what user will see as ad title
* `bodies` array of strings of what user will see as ad body
* `image_paths` array of image file paths
* `targeting` is a JSON string specifying targeting info of your ad
See [Targeting Specs](https://developers.facebook.com/docs/marketing-api/targeting-specs)
for details.
* `optimization_goal` the optimization goal for the adsets
* `billing_event` what you want to pay for
* `bid_amount` how much you want to pay per billing event
* `daily_budget` is integer number in your currency. E.g., if your
currency is USD, dailybudget=1000 says your budget is 1000 USD
* `lifetime_budget` lifetime budget for created ads
* `start_time` when the campaign should start
* `end_time` when the campaign should end
"""
my_account = AdAccount(fbid=accountid)
"""
Take different title body url and image paths, create a batch of
ads based on the permutation of these elements
"""
# Check for bad specs
if daily_budget is None:
if lifetime_budget is None:
raise TypeError(
'One of daily_budget or lifetime_budget must be defined.')
elif end_time is None:
raise TypeError(
'If lifetime_budget is defined, end_time must be defined.')
"""
Step 1: Create new campaign with WEBSITE_CLICKS objective
See
[Campaign Group](https://developers.facebook.com/docs/marketing-api/reference/ad-campaign-group)
for further details on the API used here.
"""
campaign = Campaign(parent_id=accountid)
campaign[Campaign.Field.name] = name + ' Campaign'
campaign[Campaign.Field.objective] = \
Campaign.Objective.link_clicks
campaign.remote_create(params={
'status': Campaign.Status.paused,
})
"""
Step 2: Create AdSet using specified optimization goal, billing event
and bid.
See
[AdSet](https://developers.facebook.com/docs/marketing-api/reference/ad-campaign)
for further details on the API used here.
"""
# Create ad set
ad_set = AdSet(parent_id=accountid)
ad_set[AdSet.Field.campaign_id] = campaign.get_id_assured()
ad_set[AdSet.Field.name] = name + ' AdSet'
ad_set[AdSet.Field.optimization_goal] = optimization_goal
ad_set[AdSet.Field.billing_event] = billing_event
ad_set[AdSet.Field.bid_amount] = bid_amount
if daily_budget:
ad_set[AdSet.Field.daily_budget] = daily_budget
else:
ad_set[AdSet.Field.lifetime_budget] = lifetime_budget
if end_time:
ad_set[AdSet.Field.end_time] = end_time
if start_time:
ad_set[AdSet.Field.start_time] = start_time
ad_set[AdSet.Field.targeting] = targeting
ad_set.remote_create()
"""
Step 3: Upload images and get image hashes for use in ad creative.
See
[Ad Image](https://developers.facebook.com/docs/marketing-api/reference/ad-image#Creating)
for further details on the API used here.
"""
# Upload the images first one by one
image_hashes = []
for image_path in image_paths:
img = AdImage(parent_id=accountid)
img[AdImage.Field.filename] = image_path
img.remote_create()
image_hashes.append(img.get_hash())
ADGROUP_BATCH_CREATE_LIMIT = 10
ads_created = []
def callback_failure(response):
raise response.error()
"""
Step 4: Using itertools.product get combinations of creative
elements.
"""
for creative_info_batch in generate_batches(
itertools.product(titles, bodies, urls, image_hashes),
ADGROUP_BATCH_CREATE_LIMIT):
"""
Step 5: Create an API batch so we can create all
ad creatives with one HTTP request.
See
[Batch Requests](https://developers.facebook.com/docs/graph-api/making-multiple-requests#simple)
for further details on batching API calls.
"""
api_batch = my_account.get_api_assured().new_batch()
for title, body, url, image_hash in creative_info_batch:
# Create the ad
"""
Step 6: For each combination of creative elements,
add to the batch an API call to create a new Ad
and specify the creative inline.
See
[AdGroup](https://developers.facebook.com/docs/marketing-api/adgroup/)
for further details on creating Ads.
"""
ad = Ad(parent_id=accountid)
ad[Ad.Field.name] = name + ' Ad'
ad[Ad.Field.adset_id] = ad_set.get_id_assured()
ad[Ad.Field.creative] = {
AdCreative.Field.object_story_spec: {
"page_id": pageid,
"link_data": {
"message": body,
"link": url,
"caption": title,
"image_hash": image_hash
}
},
}
ad.remote_create(batch=api_batch, failure=callback_failure)
ads_created.append(ad)
"""
Step 7: Execute the batched API calls
See
[Batch Requests](https://developers.facebook.com/docs/graph-api/making-multiple-requests#simple)
for further details on batching API calls.
"""
api_batch.execute()
return [campaign, ad_set, ads_created]
def create_lead_ad(
self,
account_id,
name,
page_id,
form_id,
optimization_goal,
billing_event,
bid_amount,
daily_budget,
targeting,
image_path,
message,
link,
caption,
description,
cta_type='SIGN_UP',
):
"""
Create Campaign
"""
campaign = Campaign(parent_id=account_id)
campaign[Campaign.Field.name] = name + ' Campaign'
campaign[Campaign.Field.objective] = \
Campaign.Objective.lead_generation
campaign.remote_create(params={
'status': Campaign.Status.paused
})
"""
Create AdSet
"""
adset = AdSet(parent_id=account_id)
adset[AdSet.Field.campaign_id] = campaign.get_id_assured()
adset[AdSet.Field.name] = name + ' AdSet'
adset[AdSet.Field.promoted_object] = {
'page_id': page_id,
}
adset[AdSet.Field.optimization_goal] = optimization_goal
adset[AdSet.Field.billing_event] = billing_event
adset[AdSet.Field.bid_amount] = bid_amount
adset[AdSet.Field.daily_budget] = daily_budget
adset[AdSet.Field.targeting] = targeting
adset.remote_create()
"""
Image
"""
image = AdImage(parent_id=account_id)
image[AdImage.Field.filename] = image_path
image.remote_create()
image_hash = image[AdImage.Field.hash]
"""
Create Creative
"""
link_data = LinkData()
link_data[LinkData.Field.message] = message
link_data[LinkData.Field.link] = link
link_data[LinkData.Field.image_hash] = image_hash
link_data[LinkData.Field.caption] = caption
link_data[LinkData.Field.description] = description
link_data[LinkData.Field.call_to_action] = {
'type': cta_type,
'value': {
'lead_gen_form_id': form_id,
},
}
object_story_spec = ObjectStorySpec()
object_story_spec[ObjectStorySpec.Field.page_id] = page_id
object_story_spec[ObjectStorySpec.Field.link_data] = link_data
creative = AdCreative(parent_id=account_id)
creative[AdCreative.Field.name] = name + ' Creative'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative.remote_create()
"""
Create Ad
"""
ad = Ad(parent_id=account_id)
ad[Ad.Field.name] = name
ad[Ad.Field.adset_id] = adset.get_id_assured()
ad[Ad.Field.creative] = {'creative_id': str(creative.get_id_assured())}
ad.remote_create()
return {
'image_hash': image_hash,
'campaign_id': campaign['id'],
'adset_id': adset['id'],
'creative_id': creative['id'],
'ad_id': ad['id'],
}